D-MENSION D.12 · Direction

Creative direction for K-pop teams

Concept systems, visual direction, and production documents that hold up on set.

Led by Dokyeong Ha, former Visual Creative Director at JYP Entertainment (2017–2025). For labels, agencies, and brands building artists the K-pop way.

Start with a conversation

Background

Dokyeong Ha — former Visual Creative Director at JYP Entertainment (2017–2025). Directed creative for DAY6 (including members' solo projects), Xdinary Heroes, Yerin Baek, Baek A Yeon, and Bernard Park. In 2017, also worked on marketing for GOT7 and Suzy, and on Stray Kids’ debut campaign. Lectured at SM Universe and ran an in-person K-pop creative class. Now runs D-mension.

Verify: LinkedIn

What we do

Everything an artist wears, stands in, and releases — decided on purpose.

Concept systems

From a first keyword to a concept that carries a whole release: title, visual language, and the rules that keep album, video, and photos speaking as one.

Visual direction

Music video, jacket shoot, styling, hair and makeup, and the album package — everything the artist brings to the stage.

Production documents

Briefs, candidate lists, shot lists, and timetables your team and vendors can actually work from. Written in English, built the way a label runs.

An album-title candidate list for a fictional group, scored against five criteria with one title circled
A working document from our course — album-title candidates for a fictional group, scored and circled.

Ways to work

Start small. Go further when it fits.

Step 1

Concept review

A written review of your concept, references, and visuals before you commit budget to a shoot.

From USD 1,000

See a sample (fictional group) →
Step 2

Release direction

Creative direction for a single, an EP, or a debut — from concept to release day. Credited or behind the scenes.

Step 3

Ongoing direction

A monthly retainer across releases, for teams that want one consistent eye on every comeback.

Every engagement is scoped to the project. Write with what you're working on and we'll reply with a proposal and pricing.

Recent work

What we're building now

The course K-pop Creative Direction: From First Keyword to Release Day. Opens December 2026. Made in K-Pop A letter on how K-pop actually gets made, written from inside the process. 0AM AI production R&D — an AI solo artist, directed end to end: music, visuals, and weekly midnight releases. WITH U An AI short film made as a team. Excellence Award (second highest of four tiers), 2025 Magok AI Video Story Contest.

Tell us what you're making.

A few lines on the artist, the release, and your timeline is enough to start.

hello@d-mension.co