Four lessons, about seventeen minutes: what a creative director actually does inside a label, and the fictional group the whole course is built on. Leave your email and the videos open right here.
4 lessons · ~17 min · English subtitles
Narration is an AI voice reading the instructor's own scripts, word for word.
Dokyeong Ha — former Visual Creative Director at JYP Entertainment (2017–2025). Directed creative for DAY6 (including members' solo projects), Xdinary Heroes, Yerin Baek, Baek A Yeon, and Bernard Park. In 2017, also worked on marketing for GOT7 and Suzy, and on Stray Kids’ debut campaign. Lectured at SM Universe and ran an in-person K-pop creative class. Now runs D-mension.
K-pop Creative Direction: From First Keyword to Release Day
Hundreds of documents move through a label before one album reaches the world. This course follows that paper trail — start to finish. Eight modules, thirty-two lessons, one workbook. The entire course runs on PRISM, a fictional girl group — every document rebuilt from scratch for teaching, mirroring how the real process is structured.
Build your own virtual group through eight workbook sheets — finish holding your first creative direction portfolio
How an 84-shot list and a shooting timetable control each other
Turn an abstract mood into three keywords and a location list
From the course — PRISM, album-title candidate list
Narration is an AI voice reading the instructor's own scripts, word for word.
Opens December 2026
Worksheet One (free) — set up your own virtual group in fifteen minutes. Sent with the Made in K-Pop letter: get it by email →
Work With Me
For labels and teams
D-mension advises label and brand creative teams — concept systems, visual direction, and production documents that hold up on set. Based in Korea, working globally.
